Honest answers to paid surveys and member profile questions are vital to the integrity of studies performed by the online market research companies. Your answers play a vital role in shaping future products, services and advertising. Don’t try to guess the right answer, just answer the questions truthfully and you are more likely to qualify for studies that are interesting to you. Survey panels are becoming increasing smart and can detect when people are answering questions dishonestly by repetitive comparisons of answers. If you are spotted as a dishonest, most panels will remove you or no longer invite you to any studies. Your Honesty and Integrity will help build legitimacy in the online survey, which will contribute to more lucrative paid survey invitations for you.