General Questions

ID #1008

Why do survey panels ask for personal information? Is it safe?

Survey Panels ask for personal information like age, hobbies, number of children, annual income, etc. so that they can build a database of people and their coresponding demographic information. This allows the market research panels to match potential survey takers with the product or service being studied. Music videos, for example, are more likely to be viewed by young people than by older people, so that in a survey about music videos, it would be important to ask the respondent for his or her age.

Some survey panels may ask for your address for several purposes--to send a new product to your home to test or to send you an incentive for completing the survey.

The important thing to remember is that respondents' names and other identifying information are kept strictly confidential. Most respected market research panels follow CASRO's Code of Standards for Survey Research. This code must be followed by all CASRO members as a condition of membership and requires survey research companies to protect the identities of respondents, and to insure that individuals and their responses cannot be related.

 

Tags: paid survey standards, CASRO, personal information

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